About Soothing Tea
Here at Soothing Tea, we believe that it’s our mission to not only continuously improve our brand and beverages and the lives of our customers through providing only the most delicious, high-quality flavors but also to inspire the community to dream big and live fearlessly.
Our Story
So, How Did Soothing Tea Become a Thing?
In 2019, entrepreneurs Ashley, Andrew, and Joe were walking around Flushing, Queens after returning from a trip to Taiwan. They were in search of their favorite childhood drink: bubble tea. After looking around, they found a local tea spot, ordered, and sat down to discuss new business ideas. Mid-conversation, the three of them immediately put their drinks down in confusion — the beverage was a mediocre knockoff and not the bubble tea they had come to love in Taiwan. As they observed the long line of thirsty customers, they looked at each other and that’s when Ashley, Andrew, and Joe discovered their new venture.
Sana was quite happy with her own bubble tea chain in Taiwan when her three friends gave her a call. They knew Sana had a knack for making an exceptional cup of bubble tea. Hours passed as Ashley, Andrew, and Joe attempted to get Sana on board with this new idea — though impressed by the group’s passion and proposal to share bubble tea with the rest of the world, Sana had to weigh the risks. Days passed before Sana finally gave her friends a call back, but the three of them were beyond ecstatic to hear Sana accepting the offer on the other side of the line. She was ready to join the team.
“If we wanted to be successful I couldn’t be afraid of starting
again.
I had to be FEARLESS!” — SANA (SOOTHING TEA QUEEN)
“We grew up drinking bubble tea, we know what AUTHENTIC flavor is.”
— Joe (CO-FOUNDER)
The Soothing Tea Experience
Our Soothing Tea Queens and Kings are committed to developing the ideal beverage for you and providing a 5-star experience from the moment you walk in to satisfy your cravings to the moment you walk out. Consistency in flavor, quality, and in-store experience across all Soothing Tea locations is extremely important to us. We also ensure that all our stores, both big and small, are fun, cozy, and welcoming. Grab a drink before class. Film a TikTok dance. Host a happy hour with coworkers. Treat your kids to drinks on a beautiful Sunday.
Founded in Queens, NY on December 10, 2020, we are America’s largest bubble tea brand with over 350+ locations across the U.S. As one of the OGs of bubble tea, we maintain uncompromisingly high standards. Let’s be real. Making tea that looks good isn’t the hard part. The actual challenge is making tea that tastes good and presenting it in an innovative way. Made with the art of ‘3T’ Soothe Tea, every cup of tea is freshly brewed at the perfect temperature using premium tea leaves. The beverages we bring to the table are strong inside-out — perfect for your taste buds and your Instagram stories.
Oh yeah, what’s our dream? To elevate the world of made-to-order beverages with a ‘Fresh – Innovative – Fearless’ approach and be present wherever you are.
The Soothing Queens and Kings
We expected the path ahead to be filled with challenges. It wasn’t easy maintaining and expanding a bubble tea business during the earlier days, let alone now when the industry has become incredibly competitive with bubble tea shops on almost every block. Nevertheless, even when things got difficult — limited space, cash flow shortages, troublesome landlords — giving up was never an option for us. To overcome these challenges, we reminded ourselves of our mission, pushed to persevere rather than become discouraged by fear of failure, and surrounded ourselves with equally fearless individuals who shared similar passions, values, and beliefs. If anyone felt defeated, we would be there to motivate them.
Moral of the story: anyone can become a Soothing Queen or King as long as they remain fearlessly dedicated in the face of challenges. With the Soothing Tea Spirit (and the principles that it involves), you can achieve mastery in your careers, hobbies, personal lives, and more. Keep this in mind: without the struggles, there wouldn’t be any progress. Unsurprisingly, all our franchisees, baristas, and customers embody our ‘Soothing’ brand motto. Join us in challenging the beverage industry and challenging ourselves to be the best.
If you ever need to cheer yourself up with something delicious after a rough day, want to socialize with friends and family over a refreshing drink, or have fearless ideas to share, we’re here for you. You’re a part of our community as a Soothing Queen or Soothing King.